Seasoned business professional with a rare combination of customer service and management skills together with deep technical expertise. An award-winning serial entrepreneur in three different industries who has consistently exceeded sales goals in multiple markets. A Financial Accounting graduate with a proven track record of success in most aspects of business management, including operations, sales, marketing and project management. A tenacious self-starter who requires minimal supervision, with the communication skills to relate at all levels.

Top 5% Real Estate Sales Producer. Developed a Social CRM for the real estate industry that includes a company/agent Intranet, CRM, Email List Manager and an Office Suite.

Specialties: residential & commerical real estate sales, open source software, CMS Drupal & WordPress.

Deep expertise in Web Marketing and Systems Management supporting client websites and their e-marketing initiatives. This includes building and maintaining creative, high-impact and high-ROI web and online promotional vehicles that optimize lead generation as well as effectively convey a clear, consistent corporate image.

Responsible for managing all client web, mobile and email activities, including graphic design, content development, asset navigation and layout, SEO/PPC/Social Media/Blogs, etc.  Additional experience includes the management of the client’s marketing automation system (rehavaPress), CMS, and various  e-marketing support systems. Responsible for integrating these systems with the client’s customer relationship management system (vTiger CRM or SugarCRM).

Additional Experience:

• Create, develop, and manage client content for the web, including copy, graphic design and photography.
• Manage external visibility optimization including PPC, SEO, and online publishing, as well as the creative and content for Social Media sites and Blogs.
• Served as an advisor and support resource to cross-department committees for e-communications and promotional initiatives.
• Managed e-marketing systems including: CMS, MA, external media storage, online video capture and editing, Google and other BI analytics, etc.
• Provides leadership and coordination for third-party web and e-marketing resources.
• Develops and maintains support procedures, tools, and documentation. This includes writing scope documents, managing source code, and developing technical support standards and procedures.
• Assures that marketing application and database software are at current revision levels and ensures acceptable levels of performance.
• Participates in the development and monitoring of departmental budget as it relates to web and e-marketing initiatives.
• Assists with plans, procedures, and activities to support business recovery when problems occur. This task includes such things as backup and restoration procedures, vendor agreements, data retention and restoration planning.
• Trains internal employees to best leverage marketing systems and online communication vehicles.

Knowledge, Skills, and Abilities

• 10+ years’ experience in website creative design, layout, navigation and CMS systems management (B2B background).
• 10+ years’ experience in website optimization including SEO, PPC, Social Media, Online Asset Publications and Blogs.
• 10+ years’ experience in marketing automation systems usage and management.
• 10+ years’ experience in email marketing, layout, design and optimization.
• Experience working with web analytics (IE: Google analytics, etc.)
• Experience developing digital strategies.
• Experience in integration of Web, MA & CRM systems.
• Experience with common web programming languages and tools including: HTML, JavaScript, CSS, ColdFusion, Perl, ASP, Microsoft FrontPage, Macromedia Fireworks, Adobe Illustrator, PhotoShop, etc.
• Strong critical thinking and analytical skills, with the ability to creatively problem solve.
• Strong communication skills, verbal, written and presentation; ability to effectively draft reports and communicate to internal stakeholders including senior management.
• Ability to demonstrate initiative and work independently; aptitude to self-direct and set priorities in a dynamic, fast-paced environment.
• Strong team player who is able to work collaboratively; excellent interpersonal and facilitation skills.
• Highly organized, with a strong attention to detail.
• Strong work ethic.

Education:

• Bachelors Business Administration. J. Mack Robinson School of Business. Georgia State University. Focus in Accounting & Information Systems.  Some Graduate level studies.

Boards & Committees

• Multiple Listing Service (MLS) Board of Directors 2011
• Residential MLS Users Group 2010
• Temporary Committe for Merge 2009-10
• Technology Task Force 2008-10
• Code READ 2007
• Grievance Committee 2009

Steve DeGuzman Founder, rehavaPress Tel: 843.747.4762 | Mobile: 843.460.8078 www.rehavaPress.com