by Steve deGuzman | May 23, 2026 | BLOG
It’s the 30 Years After. The moment the keys change hands, the agent-homeowner relationship ends. 89% of homeowners say they’d work with their agent again. Less than 5% actually do. That’s not a marketing problem. That’s a product problem—and...
by Steve deGuzman | Dec 20, 2025 | BLOG, Wingman
In 1991 MTV’s Top 20 Countdown was filmed at the HOOTERS of Cumberland. Hosted by yours truly. This was filmed in 1991 at the Hooters on Cobb Parkway. Steve deGuzman was the Hooters MOD (Manager On Duty) and luckily got to co-host MTV’s Top 20 Countdown...
by Steve deGuzman | Dec 9, 2025 | BLOG
From Goose Creek to the grid. Music has never been just a hobby for me. It hasn’t even just been a passion. For the better part of my life, music has been a survival mechanism—a constant frequency cutting through the static of physical pain, incarceration, and...
by Steve deGuzman | Dec 3, 2025 | BLOG
Hooters: Anatomy of a Successful Business Model 1. Brand Identity Hooters has built a distinctive brand identity that revolves around a casual dining experience complemented by a uniquely appealing service model. The brand is immediately recognizable with its iconic...
by Steve deGuzman | Dec 2, 2025 | BLOG, Wingman
Understanding the Hooters Brand Hooters, established in 1983 in Clearwater, Florida, has transcended the boundaries of a typical restaurant chain. Known primarily for its hot wings and casual dining atmosphere, Hooters has brand recognition that extends beyond just...
by Steve deGuzman | Nov 29, 2025 | BLOG, Wingman
The birth of Hooters in the early 1980s launched an entirely new chapter in American dining. What began as a simple beach-themed eatery in Clearwater, Florida, soon transformed into a national sensation that reshaped the casual dining experience. At its heart, Hooters...
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