Web Log
This is it. Steve “Guz-E” deGuzman’s very own, actual BLOG. What more could you want? Please join the discussions. And there is video too!
“Wherever You Go, There You Are.”
Wingman Book Outline with Podcast Audio
"From Florida Bar to Global Brand: The Untold Story of Hooters" Introduction: The Global Phenomenon of Hooters Brief...
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Hooters MTV Top 20 Countdown Cobb Parkway 1991 Steve deGuzman
In 1991 MTV's Top 20 Countdown was filmed at the HOOTERS of Cumberland. Hosted by yours truly. This was filmed in...
Wingman Book Outline with Podcast Audio
"From Florida Bar to Global Brand: The Untold Story of Hooters" Introduction: The Global Phenomenon of Hooters Brief overview of Hooters today as a worldwide brand. Teaser of the journey from a small Florida bar to a global empire. Introduction of the book’s central...
Resonance: From Goose Creek to the Grid
From Goose Creek to the grid. Music has never been just a hobby for me. It hasn't even just been a passion. For the better part of my life, music has been a survival mechanism—a constant frequency cutting through the static of physical pain, incarceration, and the...
The Business Model Behind Hooters’ Success
Hooters: Anatomy of a Successful Business Model 1. Brand Identity Hooters has built a distinctive brand identity that revolves around a casual dining experience complemented by a uniquely appealing service model. The brand is immediately recognizable with its iconic...
Hooters Girls: More Than Just a Uniform
Understanding the Hooters Brand Hooters, established in 1983 in Clearwater, Florida, has transcended the boundaries of a typical restaurant chain. Known primarily for its hot wings and casual dining atmosphere, Hooters has brand recognition that extends beyond just...
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If and when I get anything to email you, I will. I promise. It could be a while – so, do not expect anything anytime soon.

