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Web Log

This is it.  Steve “Guz-E” deGuzman’s very own, actual BLOG.  What more could you want? Please join the discussions. And there is video too!

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Wingman Book Outline with Podcast Audio

Wingman Book Outline with Podcast Audio

"From Florida Bar to Global Brand: The Untold Story of Hooters" Introduction: The Global Phenomenon of Hooters Brief overview of Hooters today as a worldwide brand. Teaser of the journey from a small Florida bar to a global empire. Introduction of the book’s central...

Resonance: From Goose Creek to the Grid

Resonance: From Goose Creek to the Grid

From Goose Creek to the grid.  Music has never been just a hobby for me. It hasn't even just been a passion. For the better part of my life, music has been a survival mechanism—a constant frequency cutting through the static of physical pain, incarceration, and the...

The Business Model Behind Hooters’ Success

The Business Model Behind Hooters’ Success

Hooters: Anatomy of a Successful Business Model 1. Brand Identity Hooters has built a distinctive brand identity that revolves around a casual dining experience complemented by a uniquely appealing service model. The brand is immediately recognizable with its iconic...

Hooters Girls: More Than Just a Uniform

Hooters Girls: More Than Just a Uniform

Understanding the Hooters Brand Hooters, established in 1983 in Clearwater, Florida, has transcended the boundaries of a typical restaurant chain. Known primarily for its hot wings and casual dining atmosphere, Hooters has brand recognition that extends beyond just...

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