PHOTO: File Technology is one of the driving forces in the real estate industry today. New technology platforms have transformed how consumers shop and how realtors service them. The pandemic transformed the industry as consumers have purchased multi-million homes without ever physically visiting them. 

Now, Mott & Chace Sotheby’s International Realty has announced the launch of a new cloud-based tech suite, “MCSIR Connect,” for its agents. The firm, built with technology in mind, continues to innovate by offering agents a toolbox for simplifying the buying and selling process, marketing properties to a global audience, and matching each buyer with the perfect home. “MCSIR Connect” is a single sign-on customized and mobile-friendly portal that integrates all of the brokerage’s agent resources into a centralized hub.

Within the portal, agents can access a variety of data targeted to their individual business, including company resources, and prevalent software. With the goal of providing agents with simple and easy access to all tools available, the firm has implemented a “best of breed” solution of top-of-the-line products and services in order to remain at the forefront of luxury brokerages.

Within the portal, agents can access a variety of data targeted to their individual business, including company resources, and prevalent software. With the goal of providing agents with simple and easy access to all tools available, the firm has implemented a “best of breed” solution of top-of-the-line products and services in order to remain at the forefront of luxury brokerages.

“We have a way of uniting extraordinary homes with extraordinary lives,” adds Judy Chace, Broker/Co-Owner of Mott & Chace Sotheby’s International Realty. “We are some of the most talented real estate advisors in southern New England, we know luxury, and we have state-of-the-art technology behind us.”

About Technology

The firm says it has been an early adopter of the MoxiWorks suite, has enabled agents with a robust platform of real estate technology built on four pillars. In addition to the newly redesigned consumer-facing brokerage website, the firm has introduced its agents to MoxiEngage, a CRM designed to keep clients organized, increase productivity, and strengthen relationships.

Agents have access to MoxiPresent, a top-notch CMA tool and presentation builder complete with endless creative opportunities, MoxiImpress, a simple and automated marketing tool geared toward time-saving and business driving, and MoxiWebsites, an easy-to-use website builder for agents to get found, sell homes, and grow business.

The integration of MoxiWorks is the latest installment of technology the firm has rolled out recently. In May 2019, Mott & Chace Sotheby’s International Realty launched a partnership with Buyside, a web-based platform that delivers predictive analytics to homeowners with a complete picture of the demand of any property.

In November 2020, the firm introduced an award-winning home platform search, RealScout, allowing clients an improved and comprehensive experience throughout the home buying and selling process. RealScout’s collaborative search platform features technology that puts clients back in the center of the conversation with their agents. In February 2021, the firm rolled out Testimonial Tree, an automated system to help agents capture more testimonials.

Most recently, the MCSIR Ad Tracker was launched in May of 2021. This new intranet site allows agents to easily search for listings and see all recent activity done by the in-house marketing department.